Marketing Management II

                                                       

1.      Brief Recap of Basic Concepts from Marketing Management I

2.      Brief Recap of Basic Concepts from marketing Management 1 II

3.      Product An Important Component of the 4P

4.      New Product Development

5.      New Product Development

6.      Entreprenuerial Marketing

7.      Screening New Product Ideas

8.      Diffusion of Innovation

9.      Product Life Cycle and Introduction to Strategy

10.  Strategy for New Product Introduction

11.  Strategy for New Product Introduction II

12.  Marketing Strategies for Different States in PLC

13.  Introduction to Brand Branding and Brand Equity

14.  Strategic Brand Management Process

15.  Brand Building I

16.  Brand Building II

17.  Secondary Associations of Brand and Advantages of Brand

18.  Measuring Brand Equity and other Brand Related Constructs