Consumer Behaviour

1.       Lecture 1- Introduction to Consumer Behavior

2.       Lecture 2-The Changing Patterns of Consumer Behavior

3.       Lecture 3- Dimensions of Consumerism

4.       Lecture 4- Use of Market Segmentation in Consumer Behavior

5.       Lecture 5 - Innovative E-Business models for Bricks and Mortar firms

6.       Lecture 6- Theories of Motivation

7.       Lecture 7- Consumer Involvement

8.       Lecture 8- Case Study on Motivation and Involvement

9.       Lecture 9- Concept and Levels of Perception

10.   Lecture 10- Process of Perception

11.   Lecture 11- Theories of Personality – I

12.   Lecture 12- Theories of Personality – II

13.   Lecture 13- Brand Personality

14.   Lecture 14- Theories of Learning

15.   Lecture 15- Attitude Formation – I

16.   Lecture 16- Attitude Formation – II

17.   Lecture 17- Changing Attitude

18.   Lecture 18- Exercise on Attitude Formation and Change

19.   Lecture 19- Values

20.   Lecture 20- AIO Classification

21.   Lecture 21- VALS - I Typology

22.   Lecture 22- VALS - TM Typology

23.   Lecture 23-Implimentation of lifestyle in Marketing

24.   Lecture 24-Influence of Culture on Consumer Behavior

25.   Lecture 25- Group Influences on Consumption

26.   Lecture 26- Role of Celebrity Endorsement

27.   Lecture 27- Concept of Family

28.   Lecture 28- Family Buying Decisions

29.   Lecture 29- Diffusion of Innovations – I

30.   Lecture 30- Diffusion of Innovations – II

31.   Lecture 31- Influencing Factors for Adoption and Opinion Leadership

32.   Lecture 31- Influencing Factors for Adoption and Opinion Leadership

33.   Lecture 33- Consumer Black Box Model

34.   Lecture 34- Models of Consumer Behavior – I

35.   Lecture 35- Models of Consumer Behavior – II

36.   Lecture 36- Models of Consumer Behavior – III

37.   Lecture 37- Models of Consumer Behavior – IV

38.   Lecture 38 - Organizational Buying Behavior –I

39.   Lecture 39 - Organizational Buying Behavior –II

40.   Lecture 40- Dimensions of Consumer Research