1. Defining
Marketing
2. Core
Concepts in Marketing
3. Case
Studies
4. Marketing
of Services
5. Evolution
of Marketing
6. Contemporary
Issues in Modern Marketing Practices
7. Introduction
to Competitor Analysis
8. Marketing
Objectives
9. Strategy
and Core Competency
10. PESTEL
Framework
11. Competitive
Analysis
12. Case
Study
13. Introduction
to Marketing Information System
14. Components
of a Marketing Information System
15. Marketing
Research Process
16. MDP
and MRP
17. Exploratory
Research
18. Exploratory
Research
19. Causal
Research
20. Measurement
and Scaling
21. Questionnaire
and Sampling
22. Sampling
Techniques
23. Data
Collection , Preparation and Analysis
24. Multivariate
data Analysis
25. Introduction
to Consumer Behaviour and Need Recognition
26. Information
Search
27. Socio
Cultural Influences on the Consumer Buying Process
28. Psychological
Influences on Consumer Buying process
29. Evaluation
of Alternatives
30. Purchase
and Post Purchase Evaluation
31. Service
Consumption
32. Structural
Models of Attitude
33. Industrial
Buyer Behaviour I
34. Industrial
Buyer Behaviour II
35. Industrial
Marketing Program and Buying Process
36. Three
Dimension of Industrial Buyer Behaviour
37. Consumer
Decision Making Process Revisited
38. Identifying
and Choosing Opportunities
39. Market
Segmentation
40. Market
Segmentation
41. Segmentation
and Targeting
42. Segmentation
and Post Segmentation Strategies
43. Introduction
to Marketing Strategy
44. Positioning
45. Segmentation
and targeting in B2B Market
46. Crafting
the Positioning and Branding Effectively
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